Amstel District 2019

- Amstel

Amstel District is an event that brings the spirit of Amsterdam to the streets of São Paulo, culminating in the celebration of Kings Day.

In 2019, we redesigned the previous edition’s logo and developed a new visual universe for the brand.
The shape of the new shield was inspired by Amsterdam’s iconic building architecture. Alongside it, other symbols of the city — such as the X, windmills, and tulips — were incorporated to strengthen the event’s visual identity.

Agency: Wunderman Thompson
CCO: Keka Morelle
Creative Diretor: Nicolás Romanó
Designer: Isabele Ramos
Copywriter: Heinz Boesing