Bigmalism

- Chevrolet

The Chevrolet Spin is known for its space. It has 7 seats and a huge trunk. Who needs that much space? Bigmalist families. Those who take hours to leave the house just to go to the playground. And they even bring flippers. After all, you can't talk about minimalism when you have small children and lots of stuff to carry. That's how "Bigmalism" was born, inspired by our families. More than a lifestyle, it's a necessity.

CCO: Hugo Rodrigues/Dani Ribeiro
Creative Director: Andre Leotta/Carol Patrocinio
Art Director: Isabele Ramos
Copywriter: Eveline Farina
Film Production Company: Nuv&m
Executive Production: Mariana Pisani