Wrapped Casca de Bala

- Spotify Brazil

Casca de Bala" by Thullio Milionário became one of the biggest phenomena of Spotify Wrapped in Brazil. With over 67 million streams, the viral hit went beyond the charts and cemented its place in pop culture, even inspiring thousands of Brazilians to rename their pets after the song.

Based on this spontaneous behavior, tracked through social media, we created a special tribute: a limited-edition line of pet collars featuring the name "Casca de Bala." The campaign included sending personalized accessories to people who publicly shared their pets' name change online.

Agency: Droga5 São Paulo
Fundador e CEO/CCO: Felipe Simi
Co-CEO: Brisa Vicente
CCO: Rafael Ziggy
Chief Design Officer (CDO): Diego Limberti
Executive Creative Director: Alexandre Nino
Design Lead: Talita Cardozo
Creative Data Lead: Luiz Mastropietro
Art Director: Caio Salvador, Isabele Ramos, Marina Glikman, Wander Tosta, Yan Falisse
Copywriter: Arthur Zambone
Executive Content Director: Vinícius Chagas
Content Manager: Bella Tavares
Content: Giovanna Mozelli, Lucas Simpólio, Vitória Cruz, Rosa Maria, Eduardo Suzarte

Photographer: Hick Duarte