Irish Entrance

- Proper Twelve

You know that friend who always leaves the party without saying goodbye, quietly slipping out? There’s even a name for it: the Irish Exit. We did the opposite. We created the Irish Entrance. It’s all about showing up with attitude, presence, and the boldness that only Proper brings. No flying under the radar. The entire visual universe was designed to evoke the feeling of a door opening, with spontaneous, candid photography capturing real people making their Irish Entrance. Alongside the new concept and visual identity, we also created a custom deck of cards with challenges in true Irish Entrance style.

Agency: Atlantic New York
Partner & Managing Director: Suzanne Barbosa
Co-Founder & CCO’s: Joao Coutinho/ Marco Pupo
Art Director: Gabriela Franca/ Isabele Ramos
Design: Isabele Ramos
Copywriter: Aaron Omar Baker/ Emily Sonoki
Motion Designer: Fernando Vital
Group Account Director: Kellee Higgins