Apply, Blink, Enjoy

- J&J Sundown

Sundown Sunscreen created a new lighter and anti-stick formula, which makes it much easer to apply and faster to dry out. So, for its launching, we came up with the modular concept "Passou, Piscou, Secou", that in english would be something like "Apply, Blink, Enjoy".

Agency: Wunderman Thompson
CCO: Keka Morelle
Creative Director: Ana Cavalcanti e Nicolás Romanó
Art Director: Isabele Ramos
Copywriter: Vinicius Dias
Executive Business Director: Ticiana Gomes
Account Management: Mariana Nadler, Camilla Marcondes, Juliana Lomonico, and Bianca Mathias
Media: Bruno Antunes, Abrahão Nascimento, and Felipe Andrade
CSO: Stella Pirani
Strategy: Diana Junqueira, Mansur Atique, Bruno Pirim, and Larissa Santos
Content: Ruan Miller
Head of Production: Maisa Delgado
Production: Fernanda Domingues